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Digital Marketing Specialist

Job No: TAD23691510
Location: Byron Bay/Varsity Lakes

The Opportunity

The Digital Marketing Specialist will oversee and optimise our paid media performance. In this role, you will be responsible for the day-to-day management of large-scale budgets across paid social, search, and video channels, ensuring all campaigns align with business priorities. Your primary focus will be leveraging data to drive efficiencies, improving cost per booking (CPB), and maximising return on ad spend (ROAS). If you have strong analytical skills and a background in managing multi-channel digital budgets, this role offers a great opportunity to own performance outcomes in a collaborative environment.

Organisational Structure

Reporting directly to the Digital and CRM Marketing Manager, you will act as the key link between our internal creative teams and our external digital agency. This permanent full-time position is 100% onsite working from our Gold Coast office or Byron Bay Head Quarters  working Monday to Friday, 8-4pm or 9-5pm - you choose!

A Day in the Life

  • Brief internal design and creative teams on copywriting, image selection, and audience building for upcoming marketing campaigns.
  • Coordinate directly with our external digital agency and platform partners like Meta and Google to review performance and align on best-practice guidelines.
  • Build new social campaigns and review automated bidding strategies to maintain a speed to market of less than 48 hours for new deals.
  • Implement A/B testing for creative templates and refine keyword optimisation across search platforms to minimise budget wastage.
  • Maintain live, product-level budget documentation and monitor performance dashboards to track campaign metrics.
  • Collaborate with video producers and editors to guide paid video strategy and test templates to improve view-through rates.

To be a Front Running Candidate

  • Minimum 3 years experience managing medium-to-large budget paid social campaigns on platforms such as Facebook and Instagram.
  • Hands-on experience utilising paid search platforms, including Google Ads, Bing Ads, or Search Ads 360.
  • A comprehensive understanding and experience utilising different digital media buying models such as CPC, CPM, CPB, and CPA.
  • Proven experience managing feed-based campaigns alongside a track record of successfully collaborating with external agencies or internal creative teams.
  • Experience leveraging data visualisation tools like Google Looker Studio, Power BI, or Tableau, alongside smart bidding or performance tools like Smartly or Kenshoo (Skai).
  • Familiarity with implementing tracking via Google Tag Manager and Facebook Pixel, driving paid video strategies, or working within the travel, e-commerce, or a related industry.
  • The successful candidate will be required to undergo a Qantas background check

Why TripADeal?

  • Competitive salary package, training & career progression
  • Fun, casual work environment where shoes are optional
  • Flexible work hours
  • Regular social get togethers
  • Additional Paid Leave at selected Length Of Service milestone achievements
  • Staff travel discounts on air travel, accommodation and holidays
  • $600 per calendar year for reimbursement towards health and wellness activities
  • Novated leasing and salary packaging available
  • Employee Assistance Program 
  • Savings and discounts on groceries, shopping, entertainment, and more
  • Volunteer leave as part of giving back to the local community to give back to the local community
  • Generous parental leave support program with paid superannuation during paid & unpaid parental leave

Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.

See your next destination as Digital Marketing Specialist for TripADeal? Your future pathway is just one click away. Apply now! 

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Working with TripADeal

Natasha Pancho

Everyday is different here. From dealing with on tour emergencies, to booking customers on bucket list package holidays. It's so good to learn new things about countries I haven't been to or would have never thought of travelling to. There's always something new to experience here

Zoe Mazlin

I started as a travel consultant less than a year ago, TripADeal has given me the opportunity to learn from other departments, take on new exciting tasks, and develop into a leadership role

Terms & Conditions

TripADeal may collect personal information during the recruitment process including ID information such as your name, postal or email address, telephone numbers, licenses, date of birth, your resume and related material, your work history and education history and any other information we consider necessary for TripADeal’s recruitment process.

TripADeal may collect information directly from you, or where relevant, from a third party with your consent. For example, TripADeal may seek information about your prior employment history through reference checks, your eligibility to work in Australia through a visa status check, or any other information through publically available networking sites such as Facebook, Instagram and LinkedIn. If your application for employment is successful and you are offered employment with TripADeal, as a condition of employment, TripADeal will ask you for evidence of your identity and legal entitlement to work in Australia. We will also ask for personal information, such as emergency contact details, tax file number and bank account details which will form part of your employee file.

TripADeal may use your personal information in order to assess your application for positions at TripADeal and invite you to apply for future positions of interest to you, unless you notify us that you do not wish for this to occur. We may disclose your personal information to related companies of TripADeal for the purpose of enabling those companies to consider you, and contact you, in relation to future positions of interest with TripADeal or its related companies.

TripADeal will store your personal information in accordance with its general privacy policy, available here. If you wish to access or correct any of your personal information held by TripADeal, please use the contact details set out on the privacy policy page.

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