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Head of Media & Digital

Job No: TAD23691506
Location: Byron Bay/Varsity Lakes

The Opportunity

TripADeal is entering a new phase of growth and is building a stronger integrated communications ecosystem. You will ensure our Owned, Earned, Shared, and Paid (OESP) channels function as a high-performance growth engine. We’re looking for a senior, highly collaborative media strategist to lead integrated media planning across a seamless full-funnel customer journey from initial awareness to post-trip advocacy. This commercially critical role requires a sophisticated approach to deploying substantial budgets, ensuring every touchpoint has a specific action item. You will transform marketing spend from a short-term cost into a long-term investment in profitable growth by prioritising Lifetime Value (LTV).

Organisational Structure

This permanent full-time position is 100% onsite working from our Byron Bay Headquarters or Varsity Lakes Gold Coast office (minimum 1-day per fortnight in HQ), working Monday to Friday, 8-4pm or 9-5pm - you choose!

You will report directly to the Chief Customer Officer (CCO), managing 1 direct report and a broader team of 4+ indirect reports.

A Day in the Life

  • Direct and optimize performance marketing channels including Paid Search, CRM, and Social to decode traveler behavior, overcome specific barriers, and increase conversion velocity through the purchase funnel.
  • Act as the primary user of the Marketing Mix Model (MMM) to evaluate media allocation, ensuring spend is actively optimizing the balance between New Customer Acquisition and Repeat Loyalty to maximize lifetime value (LTV).  Collaborate with the Media Agency to compliment our data and analysis with agency media effectiveness tools.
  • Define the communications task at every stage of the funnel, from initial awareness to post-trip advocacy.
  • Manage high-velocity retail campaign cycles and daily shifts in market conditions, ensuring the team hits immediate, aggressive sales targets without eroding long-term brand equity.
  • Provide strategic leadership and direct management to the internal Digital Media and CRM specialist teams. Actively dismantle operational silos to build a highly unified, collaborative environment, ensuring every team member and every dollar invested works cohesively toward a defined commercial outcome.
  • Lead strategic briefs for external media agencies, pushing for accountability and performance-driven results that are systematically multiplied by the internal organic ecosystem.
  • Review recent customer service insights, social sentiment, and NPS feedback alongside the analytics team to directly optimize and pivot the OESP (Owned, Earned, Shared, Paid) customer journey roadmap. 

To be a Front Running Candidate

  • 8+ years in strategic media planning or media delivering measurable growth in high-performance environments working with significant budgets.
  • Proven experience using MMM to justify budget allocation and optimising the relationship between New vs. Repeat customers. Experience with tools such as Mutinex is desirable.
  • Experience across “all media” (not just digital), with a full-funnel mindset. Agency and client-side experience highly regarded.
  • Demonstrated ability to design complex frameworks and articulate the specific role of each channel in the customer journey.
  • Confident using data to shape strategy (e.g. marketing effectiveness, lifetime value, addressable market, consumer research).
  • Evidence of managing high-paced retail cycles and daily shifts in market conditions while maintaining long-term brand health.
  • Experience directing advanced CRM platforms, digital specialists, and large media agencies to deliver a unified output.
  • The successful candidate will be required to undergo a Qantas background check.

Why TripADeal?

  • Competitive salary package, training & career progression
  • Fun, casual work environment where shoes are optional
  • Flexible work hours
  • Regular social get togethers
  • Additional Paid Leave at selected Length Of Service milestone achievements
  • Staff travel discounts on air travel, accommodation and holidays
  • $600 per calendar year for reimbursement towards health and wellness activities
  • Novated leasing and salary packaging available
  • Employee Assistance Program 
  • Savings and discounts on groceries, shopping, entertainment, and more
  • Volunteer leave as part of giving back to the local community to give back to the local community
  • Generous parental leave support program with paid superannuation during paid & unpaid parental leave

Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.

See your next destination as Head of Media & Digital for TripADeal? Your future pathway is just one click away. Apply now! 

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Working with TripADeal

Natasha Pancho

Everyday is different here. From dealing with on tour emergencies, to booking customers on bucket list package holidays. It's so good to learn new things about countries I haven't been to or would have never thought of travelling to. There's always something new to experience here

Zoe Mazlin

I started as a travel consultant less than a year ago, TripADeal has given me the opportunity to learn from other departments, take on new exciting tasks, and develop into a leadership role

Terms & Conditions

TripADeal may collect personal information during the recruitment process including ID information such as your name, postal or email address, telephone numbers, licenses, date of birth, your resume and related material, your work history and education history and any other information we consider necessary for TripADeal’s recruitment process.

TripADeal may collect information directly from you, or where relevant, from a third party with your consent. For example, TripADeal may seek information about your prior employment history through reference checks, your eligibility to work in Australia through a visa status check, or any other information through publically available networking sites such as Facebook, Instagram and LinkedIn. If your application for employment is successful and you are offered employment with TripADeal, as a condition of employment, TripADeal will ask you for evidence of your identity and legal entitlement to work in Australia. We will also ask for personal information, such as emergency contact details, tax file number and bank account details which will form part of your employee file.

TripADeal may use your personal information in order to assess your application for positions at TripADeal and invite you to apply for future positions of interest to you, unless you notify us that you do not wish for this to occur. We may disclose your personal information to related companies of TripADeal for the purpose of enabling those companies to consider you, and contact you, in relation to future positions of interest with TripADeal or its related companies.

TripADeal will store your personal information in accordance with its general privacy policy, available here. If you wish to access or correct any of your personal information held by TripADeal, please use the contact details set out on the privacy policy page.

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