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Head Of Marketing

Job No: TAD23691496
Location: Byron Bay/Varsity Lakes

The Opportunity

Make Travel Dreams Come True, Together

Are you a visionary marketing leader ready to architect the future of travel? TripADeal is looking for a Head of Marketing to lead our strategic roadmap, ignite commercial growth, and inspire a world-class team of creatives and media specialists. We are looking for a data-led, seasoned leader with a deep analytical approach to problem-solving and a passion for pioneering new marketing technologies.You will be the primary architect of our marketing strategy, ensuring every campaign is a masterpiece of both creativity and commercial ROI. This isn’t just about managing a brand; it’s about engineering high-level strategies that exceed revenue targets and delight hundreds of thousands of travellers.

Organisational Structure

This permanent, full-time leadership position is 100% onsite working from our Byron Bay Headquarters or Varsity Lakes Gold Coast office (minimum 1-day per fortnight in HQ), working Monday to Friday, 8-4pm or 9-5pm - you choose!

 

Reporting directly to the Chief Customer Officer (CCO), you will be a senior leader within the business, interfacing closely with the Leadership Team. You’ll oversee a sophisticated and high-performing team of 20 team members managing two core pillars: a Brand and Operations division and an Integrated Marketing & Performance arm - operating much like an internal agency.

A Day in the Life

As the Head of Marketing, you will bridge the gap between big picture vision and data-driven execution. You’ll oversee our internal creative engine and media distribution channels to ensure a seamless, high-performance customer journey.

Key areas of impact:

  • Lead, mentor, and upskill specialised functions, including the Head of Brand & Marketing Operations and the Senior Manager, Integrated Marketing. Guide the team through new ways of working and bring them along on a journey of high-growth and efficiency. 
  • Strategic Architecture: Own the annual marketing roadmap, orchestrating brand and media strategies to drive awareness and, crucially, increase customer consideration and conversion.
  • Commercial Growth: Take full responsibility for the marketing budget and drive key KPIs, including Cost Per Acquisition (CPA), customer reach, and generating demand for our website and call centre.
  • Leadership & Culture: Act as a mentor and people person, guiding the team through new ways of working and bringing them along on a journey of high-growth and efficiency.
  • Partnership Synergy: Leverage partner data and audience reach (including the Qantas Group ecosystem) to drive incremental commercial value.
  • Innovation: Drive a culture of continuous improvement, utilising our internal analyst and MMM (Mutinex) tools to tweak and optimise the end-to-end customer journey.

Join a collaborative environment where excellence is rewarded and operational mastery drives every decision.

To be a Front Running Candidate

  • 15+ years of progressive experience in marketing, media, and digital, with a proven track record in senior leadership, preferably within a scale-up environment.
  • Experience as a Client Service Director or managing internal creative teams is highly valued, as you will be overseeing our internal agency model.
  • Extensive experience managing large budgets and delivering high-yield revenue targets.
  • Exceptional negotiation skills with a verified ability to influence at the Senior Leadership Team.
  • Tertiary qualifications in Marketing, Business, or a related commercial discipline.
  • Background in retail or travel (or a strong brand with a retail mix) is essential; experience in B2C is a must.
  • The successful candidate will be required to undergo a Qantas background check 

Why TripADeal?

  • Competitive salary package, training & career progression
  • Fun, casual work environment where shoes are optional
  • Flexible work hours
  • Regular social get togethers
  • Staff travel discounts on air travel, accommodation and holidays
  • $600 per calendar year for reimbursement towards health and wellness activities
  • Novated leasing and salary packaging available
  • Employee Assistance Program 
  • Savings and discounts on groceries, shopping, entertainment, and more
  • Volunteer leave as part of giving back to the local community to give back to the local community
  • Generous parental leave support program

Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.

TripADeal is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.

See your next destination as Head of Marketing for TripADeal? Your future pathway is just one click away. Apply now! 

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Questions

Working with TripADeal

Natasha Pancho

Everyday is different here. From dealing with on tour emergencies, to booking customers on bucket list package holidays. It's so good to learn new things about countries I haven't been to or would have never thought of travelling to. There's always something new to experience here

Zoe Mazlin

I started as a travel consultant less than a year ago, TripADeal has given me the opportunity to learn from other departments, take on new exciting tasks, and develop into a leadership role

Terms & Conditions

TripADeal may collect personal information during the recruitment process including ID information such as your name, postal or email address, telephone numbers, licenses, date of birth, your resume and related material, your work history and education history and any other information we consider necessary for TripADeal’s recruitment process.

TripADeal may collect information directly from you, or where relevant, from a third party with your consent. For example, TripADeal may seek information about your prior employment history through reference checks, your eligibility to work in Australia through a visa status check, or any other information through publically available networking sites such as Facebook, Instagram and LinkedIn. If your application for employment is successful and you are offered employment with TripADeal, as a condition of employment, TripADeal will ask you for evidence of your identity and legal entitlement to work in Australia. We will also ask for personal information, such as emergency contact details, tax file number and bank account details which will form part of your employee file.

TripADeal may use your personal information in order to assess your application for positions at TripADeal and invite you to apply for future positions of interest to you, unless you notify us that you do not wish for this to occur. We may disclose your personal information to related companies of TripADeal for the purpose of enabling those companies to consider you, and contact you, in relation to future positions of interest with TripADeal or its related companies.

TripADeal will store your personal information in accordance with its general privacy policy, available here. If you wish to access or correct any of your personal information held by TripADeal, please use the contact details set out on the privacy policy page.

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