Trip a deal banner
Trip a deal banner
Trip a deal banner

Senior Manager Of Integrated Marketing

Job No: TAD23691491
Location: Byron Bay/Varsity Lakes

The Opportunity

TripADeal is entering a new phase of growth and is building a stronger integrated communications ecosystem. You will ensure our Owned, Earned, Shared, and Paid (OESP) channels function as a high-performance growth engine. We’re looking for a senior, highly collaborative media strategist to lead integrated media planning across a seamless full-funnel customer journey from initial awareness to post-trip advocacy. This commercially critical role requires a sophisticated approach to deploying substantial budgets, ensuring every touchpoint has a specific "job to be done". You will transform marketing spend from a short-term cost into a long-term investment in profitable growth by prioritising Lifetime Value (LTV).

Organisational Structure

This permanent full-time position is 100% onsite working from our Byron Bay Headquarters or Varsity Lakes Gold Coast office (minimum 1-day per fortnight in HQ), working Monday to Friday, 8-4pm or 9-5pm - you choose!

You will report directly to the Chief Customer Officer (CCO), managing 1 direct report and a broader team of 4+ indirect reports.

A Day in the Life

  • Deep-dive into data sets from Marketing, Digital Product, and CX to identify performance gaps and trends.
  • Act as the primary user of the Marketing Mix Model (MMM) to drive the "why" behind all media allocation decisions.
  • Define the communications task at every stage of the funnel, from initial awareness to post-trip advocacy.
  • Align internal Digital Media and CRM specialists to remove silos, ensuring every dollar works toward a defined commercial outcome.
  • Act as the lead strategist for media agency relationships, developing briefs that demand innovation and accountability.
  • Turn real-time customer feedback and social sentiment into actionable communication strategies.

To be a Front Running Candidate

  • 8+ years in strategic media planning or media delivering measurable growth in high-performance environments.
  • Experience across “all media” (not just digital), with a full-funnel mindset.
  • Agency and client-side experience highly regarded. 
  • A highly collaborative strategic leader who is able to bring people on the journey.
  • Demonstrated ability to design complex frameworks and articulate the specific role of each channel in the customer journey.
  • Proven experience using MMM to justify budget allocation and optimising the relationship between New vs. Repeat customers. Experience with tools such as Mutinex is desirable.
  • Confident using data to shape strategy (e.g. marketing effectiveness, lifetime value, addressable market, consumer research).
  • Budget and commercial acumen. Comfortable working with significant investment.
  • Evidence of managing high-paced retail cycles and daily shifts in market conditions while maintaining long-term brand health.
  • Experience directing advanced CRM platforms, digital specialists, and large media agencies to deliver a unified output.
  • The successful candidate will be required to undergo a Qantas background check.

Why TripADeal?

  • Competitive salary package, training & career progression
  • Fun, casual work environment where shoes are optional
  • Flexible work hours
  • Regular social get togethers
  • Additional Paid Leave at selected Length Of Service milestone achievements
  • Staff travel discounts on air travel, accommodation and holidays
  • $600 per calendar year for reimbursement towards health and wellness activities
  • Novated leasing and salary packaging available
  • Employee Assistance Program 
  • Savings and discounts on groceries, shopping, entertainment, and more
  • Volunteer leave as part of giving back to the local community to give back to the local community
  • Generous parental leave support program with paid superannuation during paid & unpaid parental leave
  • Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.

See your next destination as a Senior Manager, Integrated Marketing for TripADeal? Your future pathway is just one click away. Apply now!

Apply Now
Apply with SEEK
Allows you to pre-fill the application using your SEEK profile information and resumé

Personal Details * Required field

  1. Digits only or add + for international numbers

  1. (Please click on your profile and copy the URL from your profile page.)

Questions

Working with TripADeal

Natasha Pancho

Everyday is different here. From dealing with on tour emergencies, to booking customers on bucket list package holidays. It's so good to learn new things about countries I haven't been to or would have never thought of travelling to. There's always something new to experience here

Zoe Mazlin

I started as a travel consultant less than a year ago, TripADeal has given me the opportunity to learn from other departments, take on new exciting tasks, and develop into a leadership role

Terms & Conditions

TripADeal may collect personal information during the recruitment process including ID information such as your name, postal or email address, telephone numbers, licenses, date of birth, your resume and related material, your work history and education history and any other information we consider necessary for TripADeal’s recruitment process.

TripADeal may collect information directly from you, or where relevant, from a third party with your consent. For example, TripADeal may seek information about your prior employment history through reference checks, your eligibility to work in Australia through a visa status check, or any other information through publically available networking sites such as Facebook, Instagram and LinkedIn. If your application for employment is successful and you are offered employment with TripADeal, as a condition of employment, TripADeal will ask you for evidence of your identity and legal entitlement to work in Australia. We will also ask for personal information, such as emergency contact details, tax file number and bank account details which will form part of your employee file.

TripADeal may use your personal information in order to assess your application for positions at TripADeal and invite you to apply for future positions of interest to you, unless you notify us that you do not wish for this to occur. We may disclose your personal information to related companies of TripADeal for the purpose of enabling those companies to consider you, and contact you, in relation to future positions of interest with TripADeal or its related companies.

TripADeal will store your personal information in accordance with its general privacy policy, available here. If you wish to access or correct any of your personal information held by TripADeal, please use the contact details set out on the privacy policy page.

Show more