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Content Lead (On-site), Byron Bay/Gold Coast

Job No: TAD23691460
Location: Byron Bay/Varisty Lakes

Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.

The Opportunity

As our Content Lead (aka copywriter extraordinaire), you will be the driving force behind our brand's voice. You'll lead our talented Content Team of writers to create and execute a results-driven strategy, producing engaging stories and compelling copy that turn travel dreams into reality. Collaborating across the business, you will ensure TripADeal's content is truly best-in-class.

Organisational Structure

This is a permanent, full-time position based at our Byron Bay HQ, with the ability to work from our Varsity Lakes office 2 days a week. The role is 100% onsite, Monday to Friday, with your choice of 8am–4pm or 9am–5pm.

A Day in the Life

  • Lead & Create: Spearhead the end-to-end content creation process, personally crafting copy for major campaigns and brand projects while overseeing everything from communications to project initiatives.
  • Drive the Content Workflow: You'll manage all incoming briefs for the Content team, assigning tasks, communicating with stakeholders, and ensuring you have all the details to manage timelines effectively.
  • Define Our Voice: Lead the creation and ongoing maintenance of our official Deal & Ad Copy Style Guide, making it the source of truth for all brand copy.
  • Provide Strategic Direction: Guide all copy projects with a strategic mindset, from concept to completion, to ensure they meet key business objectives and achieve success.
  • Analyse & Optimise: Dive into the performance of our content—from website deals to print ads—to identify what's working, celebrate successes, and uncover opportunities for improvement.
  • Uphold Quality & Consistency: Act as the guardian of our brand voice, reviewing and editing all content to ensure it meets the highest standards of quality, accuracy, and brand alignment.
  • Mentor & Develop: Guide and support the Content Team's performance, providing constructive feedback and hands-on help to ensure everyone succeeds and deadlines are met.

To be a Front Running Candidate

  • A degree in Marketing, Business, or a related field, or equivalent industry experience.
  • 4+ years of experience in content creation, with a strong portfolio of published work across digital platforms.
  • A minimum of 3 years' experience leading, mentoring, and developing a team of copywriters.
  • Proven expertise in organic social media, with at least 3 years of hands-on copywriting and strategy experience.
  • Exceptional stakeholder management skills, with a track record of building collaborative relationships both internally and externally.
  • Advanced knowledge of major social media platforms and direct experience using social media management tools (e.g., Social Studio).
  • Proficiency in using Google Analytics to measure content performance and generate insights.
  • Experience with Adobe Creative Cloud (Photoshop, Premiere Pro) or equivalent digital media editing tools.
  • Outstanding communication and time management skills, with a proven ability to multitask and thrive in a fast-paced, deadline-driven environment.
  • Direct experience with Salesforce Marketing Cloud, particularly Social Studio.

Why TripADeal?

  • Competitive salary package
  • Flexible work hours 
  • Learn, develop and advance your career within TripADeal
  • Fun, casual working environment, where shoes are optional
  • Staff travel discounts
  • Employee Assistance Program
  • $1,040 per annum of subsidised gym memberships
  • Access to Corporate Fitness Passport
  • Regular social get togethers  
  • Savings and discounts on groceries, electronics and homewares
  • Volunteer leave as part of giving back to the local community
  • Generous parental leave support program with paid superannuation during paid & unpaid parental leave

See your next destination as a Content Lead for TripADeal? Your future pathway is just one click away. Apply now!



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Questions

Working with TripADeal

Natasha Pancho

Everyday is different here. From dealing with on tour emergencies, to booking customers on bucket list package holidays. It's so good to learn new things about countries I haven't been to or would have never thought of travelling to. There's always something new to experience here

Zoe Mazlin

I started as a travel consultant less than a year ago, TripADeal has given me the opportunity to learn from other departments, take on new exciting tasks, and develop into a leadership role

Terms & Conditions

TripADeal may collect personal information during the recruitment process including ID information such as your name, postal or email address, telephone numbers, licenses, date of birth, your resume and related material, your work history and education history and any other information we consider necessary for TripADeal’s recruitment process.

TripADeal may collect information directly from you, or where relevant, from a third party with your consent. For example, TripADeal may seek information about your prior employment history through reference checks, your eligibility to work in Australia through a visa status check, or any other information through publically available networking sites such as Facebook, Instagram and LinkedIn. If your application for employment is successful and you are offered employment with TripADeal, as a condition of employment, TripADeal will ask you for evidence of your identity and legal entitlement to work in Australia. We will also ask for personal information, such as emergency contact details, tax file number and bank account details which will form part of your employee file.

TripADeal may use your personal information in order to assess your application for positions at TripADeal and invite you to apply for future positions of interest to you, unless you notify us that you do not wish for this to occur. We may disclose your personal information to related companies of TripADeal for the purpose of enabling those companies to consider you, and contact you, in relation to future positions of interest with TripADeal or its related companies.

TripADeal will store your personal information in accordance with its general privacy policy, available here. If you wish to access or correct any of your personal information held by TripADeal, please use the contact details set out on the privacy policy page.

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