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Marketing Automation Specialist (On-site), Byron Bay HQ

Job No: TAD23691392
Location: Byron Bay

Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.

The Opportunity

We're looking for an experienced Marketing Automation Specialist with proven Salesforce Marketing Cloud skills to help deliver outstanding customer experiences and drive increased revenue through smarter, data-driven segmentation and engagement. In this role, you will be responsible for building and executing automated customer journeys and campaign programs across consumer-facing communications and retention initiatives, ensuring a seamless and consistent experience throughout the customer lifecycle.

Organisational Structure

You'll report to our Marketing Manager in a permanent full-time position, 100% onsite. This role will be working from our Byron Bay HeadQuarters, working Monday to Friday, 8-4pm or 9-5pm - you choose! For Gold Coast based candidates, there is flexibility to work 1-2 days per week from our Varsity Lakes Office, with the remaining days spent in our Byron Bay HQ.

A Day in the Life

  • Own and manage customer lifecycle journeys and email marketing automation programs 
  • Leverage Salesforce Marketing Cloud to deliver highly personalised, data-driven campaigns focused on loyalty, growth, and retention 
  • Create marketing automation programs within Salesforce Marketing Cloud Journey Builder and working with IT, operations, design and content teams to create and improve journeys across both marketing focused and transaction email programs
  • Deliver and manage direct marketing campaigns using Salesforce Marketing Cloud and OneSignal to the TripADeal subscriber database (email,sms, push etc), and monitoring, analysing and reporting on campaign performance with structured A/B testing on a regular basis to improve BAU performance
  • Create test scenarios for applications and enhancements, ensuring functional requirements are met
  • Implement subscriber segmentation enhancement and improvements, auditing and ensuring health of subscriber database
  • Provide recommendations on improvement of data capture and system integrations to improve customer communications
  • Meet KPIs and developing strategies to ensure the effectiveness and efficiency of marketing initiatives
  • Demonstrate excellent attention to detail and strong project and time management skills to ensure all tasks are completed accurately and efficiently

To be a Front Running Candidate

  • High level of expertise and hands-on experience with Salesforce Marketing Cloud to execute and manage campaigns effectively.
  • Tertiary qualifications in marketing or a relevant discipline
  • Experience launching eDMs to a predefined subscriber list as well as new customer segmentation 
  • Experience with lifecycle review and implementation and/or implementing integrated solutions including other Salesforce Marketing Cloud technologies, cloud-based marketing solutions and integration services
  • Customer journey mapping experience
  • Business and process analysis skills
  • SQL, HTML and CSS experience
  • AMPscript experience
  • BI Tools experience (e.g. tableau, PowerBi, etc)
  • The successful candidate will be required to undergo a Qantas background check

Why TripADeal?

  • Competitive salary package
  • Flexible work hours 
  • Learn, develop and advance your career within TripADeal
  • Fun, casual working environment, where shoes are optional
  • Staff travel discounts
  • Employee Assistance Program
  • $1,040 per annum of subsidised gym memberships
  • Access to Corporate Fitness Passport
  • Regular social get togethers  
  • Savings and discounts on groceries, electronics and homewares
  • Volunteer leave as part of giving back to the local community
  • Generous parental leave support program

See your next destination as a Marketing Automation Specialist for TripADeal? Your future pathway is just one click away. Apply now!

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Questions

Working with TripADeal

Natasha Pancho

Everyday is different here. From dealing with on tour emergencies, to booking customers on bucket list package holidays. It's so good to learn new things about countries I haven't been to or would have never thought of travelling to. There's always something new to experience here

Zoe Mazlin

I started as a travel consultant less than a year ago, TripADeal has given me the opportunity to learn from other departments, take on new exciting tasks, and develop into a leadership role

Terms & Conditions

TripADeal may collect personal information during the recruitment process including ID information such as your name, postal or email address, telephone numbers, licenses, date of birth, your resume and related material, your work history and education history and any other information we consider necessary for TripADeal’s recruitment process.

TripADeal may collect information directly from you, or where relevant, from a third party with your consent. For example, TripADeal may seek information about your prior employment history through reference checks, your eligibility to work in Australia through a visa status check, or any other information through publically available networking sites such as Facebook, Instagram and LinkedIn. If your application for employment is successful and you are offered employment with TripADeal, as a condition of employment, TripADeal will ask you for evidence of your identity and legal entitlement to work in Australia. We will also ask for personal information, such as emergency contact details, tax file number and bank account details which will form part of your employee file.

TripADeal may use your personal information in order to assess your application for positions at TripADeal and invite you to apply for future positions of interest to you, unless you notify us that you do not wish for this to occur. We may disclose your personal information to related companies of TripADeal for the purpose of enabling those companies to consider you, and contact you, in relation to future positions of interest with TripADeal or its related companies.

TripADeal will store your personal information in accordance with its general privacy policy, available here. If you wish to access or correct any of your personal information held by TripADeal, please use the contact details set out on the privacy policy page.

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