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CRM and Marketing Automation Manager (On-site), HQ

Job No: TAD23691320
Location: Byron Bay

  • Travel discounts, health & wellness benefits
  • Competitive salary package, training & career progression
  • Team social events

Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.

 

The Opportunity

To support travel dreams to come true, the CRM & Marketing Automation Manager will lead, manage and execute the TripADeal CRM, Marketing Automation and Lifecycle Marketing capability. 

This role will develop and implement CRM strategies that improve our database engagement, retention, and growth working closely with cross-functional teams to optimise customer lifecycle, create personalised multi-channel customer journeys, and leverage data insights to drive actionable improvements.

 

Organisational Structure

You'll report to our Head of Digital in a full-time permanent position. This newly created role is based on-site from Monday to Friday, 8-4pm or 9-5pm - you choose!

This role can be based from our Byron Bay HQ or Varsity Lakes Office. Travel to our Brisbane Office once a month would also be expected. 

 

A Day in the Life

  • Work closely with cross-functional teams and lead internal stakeholders to create and execute email marketing, marketing automation and lifecycle marketing activity. 
  • Lead the design, build, and optimisation of marketing automation campaigns and customer journeys using the Salesforce Marketing Cloud platform ecosystem. 
  • Develop and implement strategies to improve marketing automation processes, enhancing efficiency and customer experience
  • Drive the adoption of agile principles in marketing operations and campaign delivery
  • Lead and develop omni-channel automation journeys and campaigns that are personalised, relevant and optimised, from start to finish, including concept development, execution, and analysis
  • Oversee platform governance, including user management, data integrity, data sharing and compliance with privacy regulations
  • Identify and implement innovative solutions to enhance marketing automation capabilities and integrate with other business systems
  • Report on results and provide recommendations on improvements, as well as manage budgets
  • Analyse campaign performance and develop robust reporting frameworks to track key metrics and ROI

 

To be a Front Running Candidate

  • Bachelor's degree in Marketing or equivalent
  • 7+ years of demonstrated experience with Salesforce Marketing Cloud email marketing and automation platform, including strategic direction, platform enhancement and being on the tools.
  • Proven track record of creating measurable customer and business outcomes through marketing automation initiatives
  • Digital strategy and execution experience centered around driving business growth
  • Team leadership experience and a desire to lead
  • Experience leading CRM & MA cross-functional working group teams and managing direct reports in a business environment
  • Demonstrated ability to work through CRM challenges and marketing automation processes
  • Ability to quickly adapt strategies based on new insights, data, or feedback, aligning efforts with organisational priorities
  • Communicates effectively across all levels of the organisation, translating technical CRM and automation insights into actionable information for non-technical stakeholders
  • Strong stakeholder management skills - a partnership-style approach when working with cross-functional teams to drive customer lifecycle strategies
  • Passion for travel and industry knowledge is a plus!
  • The successful candidate will be required to undergo a Qantas background check

 

Why TripADeal?

  • Competitive salary package
  • Flexible work hours 
  • Learn, develop and advance your career within TripADeal
  • Fun, casual working environment, where shoes are optional
  • Staff travel discounts
  • Employee Assistance Program
  • $1,040 per annum of subsidised gym memberships
  • Access to Corporate Fitness Passport
  • Regular social get togethers  
  • Savings and discounts on groceries, electronics and homewares
  • Volunteer leave as part of giving back to the local community
  • Generous parental leave support program

 

See your next destination as CRM & Marketing Automation Manager for TripADeal? Your future pathway is just one click away. Apply now! 

Apply Now

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Questions

Working with TripADeal

Natasha Pancho

Everyday is different here. From dealing with on tour emergencies, to booking customers on bucket list package holidays. It's so good to learn new things about countries I haven't been to or would have never thought of travelling to. There's always something new to experience here

Zoe Mazlin

I started as a travel consultant less than a year ago, TripADeal has given me the opportunity to learn from other departments, take on new exciting tasks, and develop into a leadership role

Terms & Conditions

TripADeal may collect personal information during the recruitment process including ID information such as your name, postal or email address, telephone numbers, licenses, date of birth, your resume and related material, your work history and education history and any other information we consider necessary for TripADeal’s recruitment process.

TripADeal may collect information directly from you, or where relevant, from a third party with your consent. For example, TripADeal may seek information about your prior employment history through reference checks, your eligibility to work in Australia through a visa status check, or any other information through publically available networking sites such as Facebook, Instagram and LinkedIn. If your application for employment is successful and you are offered employment with TripADeal, as a condition of employment, TripADeal will ask you for evidence of your identity and legal entitlement to work in Australia. We will also ask for personal information, such as emergency contact details, tax file number and bank account details which will form part of your employee file.

TripADeal may use your personal information in order to assess your application for positions at TripADeal and invite you to apply for future positions of interest to you, unless you notify us that you do not wish for this to occur. We may disclose your personal information to related companies of TripADeal for the purpose of enabling those companies to consider you, and contact you, in relation to future positions of interest with TripADeal or its related companies.

TripADeal will store your personal information in accordance with its general privacy policy, available here. If you wish to access or correct any of your personal information held by TripADeal, please use the contact details set out on the privacy policy page.

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