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Internal: Head of Digital (On-site), HQ

Job No: TAD23691268
Location: Byron Bay

  • Travel discounts, health & wellness benefits
  • Competitive salary package, training & career progression
  • Team social events

Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.

The Opportunity

The Head of Digital is a senior marketing role that will oversee the digital marketing portfolio strategy, ensuring the TripADeal brand fully embraces digital engagement with our customers and evidence based decisions are made using data, analytics, and intuition, enabling TripADeal to deliver improved engagement with their customers while optimising online customer experiences, sales and profit.

This role will utilise various tools to support and develop the strategic direction across the entire digital media mix such as (and not limited to) paid search, paid social, digital video, email, notifications, mobile, web and App with the aim to build awareness, grow traffic/audiences and increase engagement. In addition, the role will work closely with the various departments on delivery of services across the full range of digital capabilities - campaign optimisation, selected web development, CRM, digital analytics and customer experience innovations.  

Organisational Structure

You'll report to our Chief Marketing Officer, and lead a team of up to 5. This permanent full-time position is 100% onsite working from our Byron Bay HeadQuarters, working Monday to Friday, 8-4pm or 9-5pm - you choose!

A Day in the Life

  • Improving customer experience across all channels (mobile, web, APP) and associated notifications in partnership with the Operations, Sales & Service and Executive team, while providing direction of digital marketing across multiple channels 
  • Supporting the UX/UI experience of customer facing assets to ensure strong conversion, that's always built with customer experience in mind
  • Driving new customer sales, retention and repeat business, while reducing the cost of sales, and setting KPIs that drive down the cost per acquisition and facilitate easily accessible methods of customer engagement
  • Responsibility of the customer retention strategy and implementation including customer automated comms, website notifications, loyalty program delivery, etc.
  • Ensuring appropriate budget allocations to support each campaign in-line with the agreed strategy, objectives and total spend
  • Ensuring all website activity is captured and improved, supporting optimisations of media channels, and analysing data and metrics to measure the effectiveness of digital campaigns and making data-driven decisions to optimise performance
  • Ensuring compliance with relevant regulations in digital marketing and data privacy related to subscribers and customer data 

To be a Front Running Candidate

  • Minimum of 9 years experience in a senior digital media/marketing role, leading cross functional teams across digital marketing
  • Demonstrated e-commerce expertise resulting in increased conversion rate and ultimate sales
  • Digital customer journey strategic experience and large digital media budget management
  • Experience providing strategic direction for teams running Paid Social, Paid Search, Digital Video, Email marketing
  • Proven experience in improving Return on ad spend (ROAS) across paid digital media channels
  • Customer data management experience, primarily related to email subscriber management
  • Experience managing Martech platforms such as Salesforce Marketing Cloud, Smartly, Qualtrics, Google Analytics Note: Experience with platforms similar to these acceptable
  • CRO experience and testing frameworks
  • The successful candidate will be required to undergo a Qantas background check

Why TripADeal?

  • Competitive salary package
  • Flexible work hours 
  • Learn, develop and advance your career within TripADeal
  • Fun, casual working environment, where shoes are optional
  • Staff travel discounts
  • Employee Assistance Program
  • $1,040 per annum of subsidised gym memberships
  • Regular social get togethers  
  • Savings and discounts on groceries, electronics and homewares
  • Volunteer leave as part of giving back to the local community

 See your next destination as Head of Digital for TripADeal? Your future pathway is just one click away. Apply now! 

Apply Now

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Questions

Working with TripADeal

Natasha Pancho

Everyday is different here. From dealing with on tour emergencies, to booking customers on bucket list package holidays. It's so good to learn new things about countries I haven't been to or would have never thought of travelling to. There's always something new to experience here

Zoe Mazlin

I started as a travel consultant less than a year ago, TripADeal has given me the opportunity to learn from other departments, take on new exciting tasks, and develop into a leadership role

Terms & Conditions

TripADeal may collect personal information during the recruitment process including ID information such as your name, postal or email address, telephone numbers, licenses, date of birth, your resume and related material, your work history and education history and any other information we consider necessary for TripADeal’s recruitment process.

TripADeal may collect information directly from you, or where relevant, from a third party with your consent. For example, TripADeal may seek information about your prior employment history through reference checks, your eligibility to work in Australia through a visa status check, or any other information through publically available networking sites such as Facebook, Instagram and LinkedIn. If your application for employment is successful and you are offered employment with TripADeal, as a condition of employment, TripADeal will ask you for evidence of your identity and legal entitlement to work in Australia. We will also ask for personal information, such as emergency contact details, tax file number and bank account details which will form part of your employee file.

TripADeal may use your personal information in order to assess your application for positions at TripADeal and invite you to apply for future positions of interest to you, unless you notify us that you do not wish for this to occur. We may disclose your personal information to related companies of TripADeal for the purpose of enabling those companies to consider you, and contact you, in relation to future positions of interest with TripADeal or its related companies.

TripADeal will store your personal information in accordance with its general privacy policy, available here. If you wish to access or correct any of your personal information held by TripADeal, please use the contact details set out on the privacy policy page.

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